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Who are your customers? Are they teens, middle age, elderly, male, or female? Will they be using your product at home, office, or car? Your marketing campaign should include promotional items that will be used by your customers in the same environment that your product would be used. Example: An automobile dealership may find promotional key tags or ice scrapers a good promotional item. While the tax consultant may find a laser engraved pen works best for him. Be exciting, try different promotional items throughout the year. Tie your promotional items to the time of year or season. Spend your marketing dollars on promotional items that get noticed!
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